Set The Fire To The Third Bar

Well last night Cheryl Cole totally proved herself to be a good singer with Snow Patrol on Children in Need Rocks the Albert Hall - doing their song Set The Fire To The Third Bar - which was originally recorded with Martha Wainwright - so those were some big shoes to step into!



Anyway I thought it was a beautiful emotional performance and here is the audio from radio one this morn if you didnt catch it - click here

also here is a link to the original - click here

and here is a link to the lyrics - click here

Twitter Ponderings

My theory about the possibilities that Twitter could be used by companies big and small for researching their current consumers ideas that could improve their company and therefore profit – also could track consumer satisfaction

Questions – do big companies employ people now to solely check Twitter for #(their company name) for the above purpose – or am I thinking ahead of them – surely not?

To see if this would even be a useful activity for companies to conduct I took the first big company name that sprang to mind – Starbucks – and searched Twitter for #starbucks

I collected data at around 1pm on 1^st April 2009

Only had time to look back at last 7 days

Search for #starbucks

Personally if I was working for Starbucks – I’d find the below highly interesting – but perhaps they don’t care so much – they are making mega bucks as it is without the need for checking Twitter for consumer ideas and comments!?

UtmostLogic: #Starbucks needs a business center in its stores. Lots of laptops in use and interviews going on. A printer might be good too ;-)

about 22 hours ago from web · Reply · View Tweet

kristen14i: Did you know that it is MORE expensive to buy an iced coffee at #Starbucks than the same size of hot coffee? Highway robbery, I tell you!

1 day ago from web · Reply · View Tweet

ankantoiel: I desperately need a coffee. Why is there no Starbucks in Innsbruck?? :( Life's so unfair. #Starbucks

2 days ago from web · Reply · View Tweet

windymay: Just registered my #Starbucks Card online. I now get free syrups and unlimited drip coffee refills each visit! :) Woo hoo!

2 days ago from twhirl · Reply · View Tweet

bdthomas: Just tried Starbucks "instant" coffee ... my review -> OK if you're in a pinch, but generally thumbs down. #starbucks

2 days ago from web · Reply · View Tweet

plasm0: #VIA instant #Starbucks coffee is good, but it doesn't seem to have the same caffeine kick I usually get ...

3 days ago from iTweet · Reply · View Tweet

NialaBoodhoo: Hi Starbucks, what's w/the waste? Every time I order a Vivanno, they make a venti portion, put it in a grande and dump the rest. #starbucks

4 days ago from TweetDeck · Reply · View Tweet

DixonTam: @gourmeted Yes, Starbucks cardholders get two free hours of WIFI in Canada daily. That's when the WIFI actually works properly. #starbucks

7 days ago from TweetDeck · Reply · View Tweet

DixonTam: Just grabbed a coffee at Starbucks (Thurlow & Davie). Internet is free for Starbucks cardholders but connection is a huge FAIL. #starbucks

So then I thought maybe this isn’t for big companies because they probably don’t need to do this as they are already making the mega bucks – maybe smaller businesses could invest time and resources into looking at Twitter consumer comments and ideas as a cheap (maybe not so cheap as they would need to employ someone to conduct this research which let’s face it is time consuming) but maybe if they did take an interest in Twitter comments and ideas about their company they could not only be investing in higher consumer satisfaction but also a cheap (relatively) way to conduct market research and idea generation for moving a company forward.

This also led me to think about Twitter being used by companies to conduct targeted marketing – search for #oven and perhaps an oven manufacture would find people who are actively seeking to purchase a new oven!?

Surely the possibilities for utilising Twitter for marketing / business expansion are many – perhaps still in their embryonic state however as people are only just ‘getting’ Twitter. A few mere weeks ago I didn’t use Twitter; neither did any of my friends or family. However now I use it daily as does my partner, Mum and step dad.

Twitter seems to have a broad appeal to all ages – all using it slightly differently.

Back to Twitter for marketing purposes – I plan to conduct an experiment by Twittering about the fact I want to purchase a certain consumer good and hashtag the product name (e.g. #microwave) and see if all of a sudden I am contacted by manufacturers of such an item.

I have not decided which consumer product would be best to test this theory out so far – open to suggestions.

Praise for Caffeinate IT Pay Monthly Packages

Well - we have had some lovely praise for our Pay Monthly Packages from some of our current clients - read below or go here

Spinning Your Dreams

After having Cafffeinate-it create our new fabulous website – we decided to subscribe to the Cappuccino Maintenance Monthly Package.

A website should constantly be updated to look fresh – even if it is just a small change – and because we pay monthly for this service, it is easy to just ask Laura and Mark to make a small or large change and it is done in a timely manner and without incurring further large invoices.

We pay £35 a month and have had wonderful quick and efficient service. It is just so easy! This package also covers maintenance of the website which is such an advantage – when any aspect of its operation can be looked into at any time.

We would recommend this monthly package to anyone who has had Caffeinate-it create a website or take a website over.

Julia and Martin Webb
– Spinning Your Dreams

Maison Crème Anglaise

Laura and Mark took over our original web-site at very short notice. Immediately, we were impressed by their professional approach, and ‘can do’ attitude.

Within days they had eliminated all our concerns, and we felt confident to entrust them with the running of the site.

We are delighted in the way that they respond quickly and efficiently to our requests.

We look forward to working with them in the future, on a new site for Maison Crème Anglaise.

Graham and Christine Battye
- Maison Crème Anglaise

Pay Monthly Website Maintenance Packages

We have added a page about our Pay Monthly Website Maintenance Packages now so be sure to take a look.

At Caffeinate IT we understand that most people don’t have the time to update their website. Once they have a website online – that’s it to their mind – let it get on with it! But websites need a certain level of updating to keep your visitors coming back for more.

We have 3 different Pay Monthly Maintenance Packages that can be the solution to your website becoming boring to your visitors. Caffeinate IT will only be an email or phone call away to get changes and updates carried out – and take the weight off your shoulders!

Please take a look at the packages we offer. Each has a very targeted recommended usage – however we would be happy to discuss your specific requirements should nothing seem to be right for you.

info@caffeinate-it.co.uk

Caffeinate IT Blog by email

You can now subscribe to receive the Caffeinate IT blog by email!

Simply click the link on the right hand side here! Simple as!

Have you taken a look at our website yet? www.caffeinate-it.co.uk

This is just a quick one for me to test the blog by email function really!!

Welcome to the Caffeinate IT Blog

Hello and Welcome to the first Caffeinate IT Blog

Well - we thought it was time to get a blog up and running - so here is the first Caffeinate IT blog post!

We have been in business since Nov 2007 and have had a great time working with various clients so far.

Caffeinate IT to our minds is unique as we don't use ANY templates - all websites we make are all bespoke - designed with each client in mind - rather than just operating a production line of similar looking websites. To us - websites are works of art!

What sets us apart from the rest is also our Pay Monthly Maintenance Packages! Once you have a website you have to keep it up to date and show your visitors you actually care about your website. These packages start from only £35 a month to ensure we are on stand by to make changes and updates to your website. Even if you had another website company make your website - we can take control and update it for you. There is a set up fee for this - but if you have your website designed by us then that isn't required - as we have made sure your website is already easy to update!

So - if you need a website or want us to help you update your exisiting one - get in touch now!
laura@caffeinate-it.co.uk
www.caffeinate-it.co.uk

We look forward to hearing from you and watch out for a new addition to our portfolio shortly!

Best wishes,

Laura

Design Monkey
Caffeinate IT